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Cupra Ateca 2023: price increase hits high-performance VZx


Inflation, increased transport costs, and supplier costs are being blamed for the $760 hike on the Ateca VZx

Cupra Australia has announced a slew of price changes across its range today, and while the Leon has seen generous reductions, the Ateca has gone the other way. 

As the only Ateca offered in Australia, the VZx has experienced an increase of $760, which brings its drive-away price up to $66,750. 

Considering that this increase is relatively small, this new drive-away price of the Ateca VZx still keeps it competitive with the likes of the Volkswagen T-Roc R and Audi SQ2

Cupra Ateca VZx 2022 front 3/4
The Ateca VZx will hit 100km/h in just 4.9-seconds

Buyers who currently have an Ateca an order will have their agreed price protected despite the latest increase, according to Cupra. 

Cupra Australia Director Ben Wilks explained that rising overhead costs have meant that the brand’s local arm was forced to adjust prices. 

“We have negotiated this at a time when price rises are affecting the whole industry including our own SUV range, owing to inflation, supplier cost, and transport increases,” he said. 

Cupra Ateca VZx 2022 interior close
Copper accents are present through the interior

Powered by a 2.0-litre turbocharged engine, the Ateca makes a healthy 221kW/400Nm, which is sent to all four wheels via a seven-speed dual-clutch transmission. 

In terms of performance, it can hit 100km/h from a standing start in 4.9 seconds, before topping out at 247km/h. 

As a performance-focused small SUV the option list includes Brembo brakes at $4050, and an Akrapovic exhaust at $5950. 

Cupra Ateca VZx 2022 close up wheel
Optional Brembos aren’t cheap on the Ateca VZx

On the inside, it gets eye-catching blue leather upholstery with bucket seats and a flat-bottomed steering wheel. 

In terms of technology, there’s a 9.2-inch infotainment system with wireless Apple Carplay and Android Auto connectivity as well as a 10.25-inch digital cockpit. 

Cupra Ateca 2023: prices in Australia

All prices listed are before on-road costs.

  • VZx: $61,750