Powered by
Subscribe to the only car newsletter you’ll ever need

Cupra now on sale in Australia with 100 early Formentor, Ateca and Leon Launch Editions up for grabs


A small drop of new Cupra models is now for sale through the Spanish performance brand’s local website

One hundred examples of top-spec Cupra models is now available for order in Australia for July delivery through an online purchasing model.

100 Launch Editions will be available for the first customers through the door. Based on the top-of-the-range VZx variant, the Launch Edition badge will be placed on the Leon, Formentor and Ateca models. 

Approximately half of the drop – or 50 cars – are the Formentor midsize SUV, with the remaining half split fairly evenly between the Leon hot hatch and Ateca small SUV.

2022 Cupra Ateca
100 Launch Edition cars will come to Australia as order books open for Cupra

The Leon Launch Edition will be priced at $67,990 driveaway and will feature a premium metallic Graphene Grey paint job along with a Brembo brake package. 

The Formentor Launch Edition gains the same features as the Leon and is priced at $69,990 driveaway. 

Finally, the Ateca Launch Edition will be priced identically to the Formentor at $69,990 driveaway. The Ateca will differentiate from the other Launch Editions with a fruity sounding Akrapovic exhaust system and ‘exclusive’ 19-inch machined R Sport alloy wheels finished in black and copper.

2022 Cupra Leon hot hatch grey - rear 3/4 dynamic shot
The Cupra Leon will be one of three cars to get the Launch Edition treatment

To compare, a non-Launch Edition Ateca VZx optioned with the same Akrapovic exhaust will cost $71,940 driveaway – so it’s not a bad idea getting in early and saving a couple thousand dollars. 

What about the rest of the Cupra range?

The rest of the Cupra range will be available to order from June 2022. This includes the Cupra Leon VZ, VZe and VZx, Formentor V, VZ, VZe and VZx, and the Ateca VZx.

MY22 Cupra Formentor
The Formentor will be priced at $69,990 as a Launch Edition

Cupra Australia says that by the time these cars arrive in Australia, Cupra will have set up sales agents across New South Wales, Queensland, Victoria, South Australia, Western Australia and the ACT. 

A ‘halo’ dealership will be located in the Sydney CBD, with Cupra saying more details surrounding this will be revealed soon!

Cupra 2022: prices in Australia

All prices listed are either before on-road costs or driveaway.


  • Leon V: $43,990 (driveaway pricing to be announced later)
  • Leon VZ: $52,590 ($56,990 driveaway)
  • Leon VZe plug-in hybrid: $59,990 (driveaway pricing varies by location)
  • Leon VZx: $60,990 ($64,990 driveaway)


  • Formentor V: $50,690 ($54,990 driveaway)
  • Formentor VZ: $53,790 ($58,490 driveaway)
  • Formentor VZe: $60,990 ($65,990 driveaway in NSW)
  • Formentor VZx: $61,490 ($66,490 driveaway)


  • Ateca VZx: $60,990 ($65,990 driveaway)