Chery’s Exlantix marque will take on Zeekr and established European luxury brands with an electric SUV and a high-performance shooting brake
Chery will launch yet another new brand in Australia in the middle of 2027, and this time it says it is targeting the likes of Zeekr and Denza.
Exlantix – which is known as Exeed in China but was renamed for right-hand drive markets due to a trademark clash with Mitsubishi – will arrive first with the ET SUV and ES GT station wagon, but larger SUVs are coming.
Lilian Xiong, CEO of Exeed and Exlantix International, confirmed the two launch models to Chasing Cars at a presentation in Shanghai where late-stage prototypes of right-hand-drive models were shown.
Exlantix will be Chery’s first dedicated luxury brand locally, sitting above its fast-expanding collection of Chery, Omoda, Jaecoo and Lepas models.
This means yet another badge for Australian buyers to get their head around – but it also means more direct competition for Geely’s Zeekr – where Xiong used to work, and the brand that Chery acknowledges as occupying the same Chinese premium-car territory.
But BMW, Mercedes-Benz and Audi are in their sights, too.
Xiong said Australian demand for Tesla and Chinese EVs and plug-in hybrids had helped convinced Chery to concentrate on electrified vehicles.
“We want to put New Energy vehicles into Australia,” she said.
Local pricing for the ET and ES GT has not been confirmed, but Xiong pointed to Chinese manufacturing scale and supply chains as two reasons why the company has offered “friendly prices” in Australia.
The ES GT is arguably the more interesting car: a low, muscular shooting brake positioned against the incoming Zeekr 7GT and the future BMW i3 Touring.
Shown in near-production form, it develops the existing Exlantix ES sedan into a more practical wagon, with a wide dashboard display, central touchscreen and a plush cabin. European importer material details air suspension, adaptive dampers and a 40:20:40 split rear seat.
An expected three-motor, all-wheel-drive electric flagship will produce more than 400kW, according to European information. Earlier Chinese previews of the ES7 GT – the wagon’s domestic designation – also touted acceleration to 100km/h in less than three seconds.
There is a powertrain question: Chinese previews have mentioned range-extender hybrid technology and a combined-range target exceeding 1700km (CLTC) but more recent European material concentrates on the pure-electric tri-motor version.
Australia is expected to receive both BEV and hybrid tech in the ES GT.
Meanwhile, the ET is a more conventional five-metre luxury SUV, with an updated exterior and a revised cabin featuring a panoramic dashboard display, richer trim and available massaging seats. It will tackle the Zeekr 7X and 8X, Tesla Model Y and BMW iX3.
Unlike the GT, the ET’s powertrain choices are well-established.
Overseas ET models have been sold as battery electrics with 77kWh or 100kWh packs, offering up to 760km on China’s generous CLTC test cycle, or as range-extenders using a 1.5-litre turbo-petrol generator and batteries around 32–41kWh. The latter claim around 1500km combined range with a full tank and charge.
Those figures describe existing overseas versions, not confirmed Australian specifications for the updated ET. Chery has indicated EVs and plug-in hybrids will feature in the local brand range without locking both drivetrains in for each launch model.
Exlantix designers previewed a wider luxury-SUV family, comprising the sportier, coupe-roofed EX7, a larger upright EX8 and a vast, square-jawed EX9 flagship with decidedly Rolls-Royce Cullinan-like proportions.
None of those models have been seen in the metal, with only computer-generated renders shown to media in China.
Future battery-electric and plug-in hybrid powertrains are being considered, while Xiong confirmed seven-seat vehicles were intended for overseas markets. None of the three additional SUVs has yet been locked in for Australia, and model names remain subject to change.
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