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BMW 3 Series 2021: limited Iconic Edition lands in Australia with glowing kidney grilles

John Law

BMW Australia has secured 200 units of a limited 3 Series model which boasts extra equipment and unique styling.

The 2021 BMW 3 Series range is already diverse, with it set to expand imminently with the arrival of the high-performance M3 super saloon.

But the volume seller in Australia is the 330i, and it’s that mid-range variant upon which this limited ‘Iconic Edition’ is based.

BMW 330i Iconic 2021 Black
The 330i Iconic Edition packs more kit including glowing kidney grilles.

BMW lists a regular 330i lists for $77,900 ($85,117 driveaway) here in Australia, which puts it in competition with the usual suspects – the Audi A4 45TFSI, Mercedes-Benz C300 and Lexus IS300.

Despite the raft of extra equipment, BMW is offering the Iconic Edition 330i for $81,900 driveaway, which undercuts a regular 330i by some margin. 

There are 200 examples of the Iconic Edition bound for Australia finished in your choice of Black Sapphire or mineral White paintwork – 100 in each colour.

BMW 330i Iconic 2021 White rear
There will only be 200 examples bound for Australia’s shores.

Other than the paintwork the Iconic Edition can be told apart by carbon-fibre mirror caps, M sport rear spoiler, shadow line exterior package, 19-inch alloy wheels from the M340i xDrive, laser headlights and BMW puddle lights.

However, the most distinctive feature of the Iconic Edition has to be the unmissable ‘iconic glow’ effect on the front kidney grilles which BMW is beginning to offer as an expensive option across the model range.

Inside, the 330i Iconic Edition benefits from the visibility package as standard, which adds a sunroof and ambient lighting. A set of M seatbelts and seat heating finish off the interior touches.

BMW 330i Iconic Cabin 2021
Inside things are similar, but with the addition of a sunroof and M Sport seatbelts.

BMW Australia says these options total about $10,000 if specced on a 330i separately.

Other standard equipment includes adaptive suspension, Vernasca leather-appointed sports seats, wireless phone charging, uprated M Sport brakes and a 10.25-inch touchscreen with wireless Apple Carplay and Android Auto functionality.

There is a twin-scroll turbocharged two-cylinder four-cylinder engine with 190kW of power and 400Nm of torque under the bonnet. That equates to a 0-100km/h sprint of around 5.8 seconds from the medium-size sedan.

BMW 330i Iconic 2021 Black Rear
The 330i Iconic Edition is available now in BMW dealerships.

Fans of wagons may be disappointed to hear that the 330i Iconic Edition will only be sold as a four-door sedan in Australia. 

The BMW 330i Iconic Edition is available to order now.

BMW 330i 2021: prices in Australia.

  • 330i Iconic Edition sedan – $81,900 driveaway
  • 330i M Sport sedan – $77,900 ($85,117 driveaway)
  • 330i M Sport touring – $81,900 ($89,481 driveaway)