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General Motors has confirmed that Cadillac will be coming to Europe, and will be sold first in Switzerland
General Motors has announced it will now be accepting orders for the Cadillac Lyriq electric SUV in Europe where the model will launch in the first half of 2024.
According to reports from Automotive News, the American automaker will first send its electric model to Switzerland, and will then follow into markets including France and Sweden.
There has been no word yet about a right-hand-drive Lyriq for the United Kingdom, but the model is reportedly now available to order for the Swiss market.
The Lyriq SUV will go head to head in a busy SUV segment in Europe with EV competitors such as the BMW iX, Mercedes-Benz EQS SUV and the Audi Q8 E-tron.
According to GM Authority, General Motors could relaunch the Cadillac brand in right-hand-drive markets in the near future, after several right-hook Lyriq mules were spotted.
This means that Australia, the United Kingdom and Japan could soon see the Cadillac brand again under the guidance of General Motors.
Cadillac hasn’t been sold in Australia since the early 1970s, and even tried to reboot itself in 2008. Unfortunately, the Cadillac name didn’t even last a full year, and the project was pulled from local shores.
However, the Lyriq electric SUV could be what Cadillac needs to reach the needs of Aussie buyers. It’s built on GM’s BEV3 architecture, the same platform that will be used to power the Chevrolet Blazer EV and even the Cadillac Celestiq luxury sedan.
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