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After thousands of suggestions were whittled to nine potential names, Chery has opted to call its new ute ‘Stockman’ – a name previously used by Suzuki for its own pick-up
Chery Australia has finally decided on a name for its forthcoming, highly anticipated diesel plug-in hybrid ute, once referred to by the placeholder ‘KP31’. The only problem? It isn’t exactly original.
With some 20,000 entries tallied over the course of two weeks, Chery settled on nine finalists, with public voting taking place in early May. Fast forward to today, and Chery has confirmed ‘Stockman’ to be crowned as the winner.
Some seasoned car enthusiasts will immediately recognise the name straight from the archives of Suzuki, with the Sierra Stockman being sold from about 1981 up until the turn of the millennium.
So, why choose a name already affiliated with another brand? Chery says the name “pays tribute to the resilience, reliability and pioneering spirit of Australia’s stockmen” – perhaps Suzuki shares this sentiment.
Chery’s shortlist consisted of Outrider, Orca, Ironbark, Bushwalker, Longreach, Ridgeback, Terra, Mate, and of course, Stockman. The crowned winner of Chery’s naming competition will be given a brand-new Stockman ute for his efforts.
Missing from Chery’s shortlist were some brilliant suggestions from the Chasing Cars team, which included Picker, Bomb, Ripe, Pip, Berry, Twist and more.
While Chery’s Stockman might not have an original name, it certainly has an original drivetrain. It will feature a plug-in hybrid diesel likely paired with a mechanical four-wheel-drive system, similar to the PHEV system in the petrol-powered GWM Cannon Alpha PHEV.
The rugged appeal of diesel also puts Chery’s Stockman in contention with conventional oiler rivals such as the Toyota Hilux, Ford Ranger, and Isuzu D-Max, as well as separate plug-in rivals like the BYD Shark 6 and fleet-friendly Ranger PHEV.
Further details surrounding the Stockman will be revealed closer to its launch, penned to take place by the end of the year.
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