Audi has pulled the sheet from its wild Concept C electric coupe, stating that the TT-inspired EV marks the beginning of a new design philosophy for the German brand.
Officially revealed in Milan, and scheduled to make an appearance at the International Motor Show Germany (IAA), the Concept C is designed with ‘radical simplicity’, featuring sleek, unbroken body lines, stark pixel LED head and taillights, a tapering coupe body and a retractable hardtop.
While TT-inspired, the Concept C is not meant to be a successor to Audi’s iconic combustion coupe. It measures 4520mm long, 1970mm wide, 1285mm high, and sports a wheelbase of 2568mm. – meaning the ‘C’ is longer than the now discontinued 4191mm TT and 4426mm R8 combustion-powered coupes.
Audi has additionally confirmed the concept is rear-wheel drive, electric powered, and will at some point enter production with a new name. It has a gross weight of 1690kg, says Audi, significantly lighter than rival EV coupes like the MG Cyberster (1985kg), Porsche Taycan (2090kg), and BMW i4 (1990kg).
We can’t help but notice the similarity between Audi’s low-slung, tapered roof electric and the recently revealed (and equally charming) Bentley EXP 15, and we will forgive those who, at a glance, mistake the Concept C for Jaguar’s Type 00 EV.
The Concept C also features prominent aerodynamic body styling, much like the Jag and Bentley. At the back, you’ll find a huge rear diffuser, and conventional rear glass replaced by slender, stacked rear louvres.
At the front, Audi says the concept’s front end is inspired by the Auto Union Type C and the third-generation Audi A6. Huge air intakes accentuate both corners of the front bumper, framing a narrow rectangular grill which proudly sports Audi’s signature four rings.
Pictured: 1936 Auto Union Type C driving at Goodwood Revival Festival
Inside, Audi’s timeless and contemporary design language continues, with cloth doorcards and bucket seats, and a wealth of physical buttons finished in a silver metallic. The dashboard sports a digital instrument cluster, but there is no infotainment screen to be seen.
Audi is adamant that ‘simplicity is key’ with its new design language, which will reportedly prevail on all future Audi models. According to Audi, the Concept C marks the beginning of a “new interior experience” and a “reduction to the essential”.
The Concept C is slated to be the first of several new design concepts released by Audi over the coming years. Already confirmed to be in development for 2026 is an entry-level EV concept and new performance models from Audi Sport.
Also coming to the Munich IAA, and possibly one of the last ‘conventionally styled’ new Audi models is the soon to release Q3 e-hybrid. No Australian launch timing for the Q3 e-hybrid or a production model Concept C has been made.
