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BMW XM 2024: Australian pricing confirmed for 550kW Label Red special edition


As the most powerful vehicle in BMW’s history, the XM Label Red commands a hefty six-figure price 

BMW Australia has confirmed pricing and specification for the XM Label Red and Label Red Edition models that will be landing in the fourth quarter of this year. 

Set to be priced from $344,200 for the XM Label Red, and $349,900 for the limited XM Label Red Edition, these vehicles represent the most expensive SUV offerings BMW Australia has on the table. 

2024 BMW XM Label Red rear 3/4
The XM Label Red packs 550kW

As a high-performance SUV, the BMW XM Label Red will likely face competition from other “super SUVs” such as the Lamborghini Urus, Ferrari Purosangue, and the Aston Martin DBX

BMW’s most powerful vehicle ever

Like the ‘ordinary’ XM, power in the XM Label Red comes from a 4.4-litre twin-turbo petrol engine that’s paired with a plug-in hybrid system. 

The petrol engine produces 430kW and 750Nm, whilst the electric motors chip in with an extra 145kW and 280Nm. This makes for a peak output of 550kW and 1000Nm. This represents a jump of 70kW over the standard BMW XM. 

2024 BMW XM Label Red front 3/4 driving
The large kidney grilles feed the twin-turbo V8 engine beneath the bonnet

This hybrid drivetrain is paired with BMW’s eight-speed automatic transmission, and power is sent to all four wheels. 

In terms of performance, the XM Label Red is capable of hitting 100km from a standing start in just 3.8-seconds. 

Red trimmings come to Label Red

Though the majority of the exterior is the same as what we’ve already seen on the standard BMW XM, the red trimmings differentiate the Label Red from this standard model. 

2024 BMW XM Label Red front driving
The kidney grilles are accentuated by red trims

Those that aren’t a fan of this extroverted look are able to option regular black trimmings. 

As standard, the Label Red sits on 22-inch alloy wheels, and these can be upgraded to 23-inch at no additional cost. 

Label Red Edition confirmed for Australia

At $349,900 before on-road costs, the XM Label Red Edition is the more exclusive option of the two, and just 30 units have been confirmed for Australia. 

Though this doesn’t sound like a heap, just 500 Label Red Editions are set to production globally, so BMW Australia has managed to secure an impressive production slot. 

2024 BMW XM Label Red interior dash
Red accents are present on the inside of the XM Label Red Edition

Key differences on the XM Label Red Edition include the Frozen Carbon Black exterior paint, and the red trimmings. 

On the inside, it gets BMW Individual leather ‘Merino’ in red and black, and also gets a “1 of 500” plaque. 

BMW XM 2024: prices in Australia

All prices listed are before on-road costs.

  • XM: $297,900
  • XM Label Red: $344,200
  • XM Label Red Edition: $349,900

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