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Car news, 28 Feb ’24: Apple kills electric car project, MG4 could gain a wagon variant, and more


Every important car news story breaking today, one convenient read

Thanks for joining us this Wednesday February 28th 2024. 

Notably in car news today: Apple has reportedly killed its decade-long electric car project in favour of developing generative AI, and UK reports indicate that MG’s MG4 electric model could spawn a wagon variant in the future.

Browse this issue:

Apple car project reportedly axed 

Apple, maker of all things tech, has cut its electric car project
  • Tech giant Apple has reportedly axed its electric car known as Titan, which was being worked on by a team of approximately 2000 people.
  • The project that has been in development for at least a decade will be no more, with staff told to move onto work on artificial intelligence (AI), instead. 
  • Reuters reported back in 2020 that Apple had planned to release an electric vehicle, purported also autonomous capable, as soon as 2024 or 2025.
  • The source also states that a slowdown in demand for pricier electric vehicles has forced several automakers to reduce EV production.

MG4 could gain an estate/wagon variant in 2025 

2024 MG4 XPower side shot static
An MG4 wagon could be coming, but it’s unlikely for Australia
  • According to reports by Autocar, MG could build a wagon version of its current MG4 electric car.
  • The latest move by the Chinese automaker is likely to replace the existing MG5 SW EV which is available in markets such as the United Kingdom, but not Australia.
  • The new UK reports out of the Geneva Motor Show indicate that it would be cheaper for the MG brand to extend the MG4 rather than build an entirely new model 
  • If created, the MG4 Estate, or MG5 as it could be called, could spawn a performance version, using MG4 XPower running gear
  • As for Australian possibilities, MG’s local arm told Chasing Cars that it is extremely unlikely that an MG wagon would come to Australia.

Mercedes-Benz to offer traditional styling for EQS to attract more sales 

2023 Mercedes-Benz EQS badging
Mercedes-Benz will offer two looks of its EQS sedan in the near future
  • Two options will be available for buyers: a traditional grille with three-pointed star on the bonnet, or the current sleeker look with the star printed onto the surface.
  • The EQS is also set to feature a larger battery pack – now a sizable 118kWh – and the new option of executive seats which is likely to remove the rear bench, replacing it with two separate seats for added comfort.
  • Autocar reports that EQS sales have fallen by 17 percent in the UK, while in Europe sales have almost halved
  • Last year, Mercedes-Benz Australia sold 67 EQS examples, besting BMW’s 63 units of its equivalent luxury electric sedan, the i7

Production begins for Polestar 3, due in Australia by mid-2024

2024 Polestar 3 being produced in factory in Chengdu pic 2
The 2024 Polestar 3 being produced in the Chengdu plant
  • The Polestar 3 will also be manufactured in South Carolina, USA, with the model being the first of its kind in Polestar history to be produced on two continents.
  • Australian-delivered Polestar 3s are expected to be produced at the Chinese facility, and will start from $132,900 before on-road costs for the long-range dual-motor variant. 
  • The Polestar 3 will arrive in Australia around the middle of 2024, with interested customers encouraged by Polestar to sit in and experience the 3 SUV at one of the brand’s Spaces showrooms in Melbourne, Sydney and Brisbane.  

The next issue of Car News Today will be published on Thursday 29th February at 4.30pm Sydney time.