Direct sales in the second-hand market represents a new prong in Hyundai Australia’s online sales model that skirts dealer transactions and mark-ups
The initiative kicked off with a trial of 23 preowned Ioniq 5 electric SUV units that are being offered on the Hyundai Australia website.
A mix of rear-wheel drive and all-wheel drive Ioniq 5 models with kilometres are available, with transactions set to take place directly between Hyundai Motor Company Australia (HMCA) and the customer.
Like the sale of brand-new Ioniq 5s, Hyundai’s dealer franchise partners are not involved and the deal takes place between the brand and customer directly.
The 23 vehicles offered for sale in the current batch of Ioniq 5s are a mix of ex-HMCA vehicles and customer cars that have been traded in.
They range in price from $68,200 driveaway for the highest-mileage example, a rear-wheel drive Ioniq 5 160kW RWD model with just under 19,000 km, to $75,150 driveaway for a nearly-new 225kW Techniq AWD model with 5285 km on the clock.
Hyundai Australia public relations manager Guido Schenken told Chasing Cars that “the Ioniq 5s will be sharply priced” with “no excessive mark-ups due to high demand.”
Of particular interest could be a galactic grey 225kW AWD model with just 295 km accrued: that car is priced at $74,900 driveaway.
Test drives are available, but only after a 100 percent-refundable deposit is made on a vehicle. The vehicles will be available for inspection at Hyundai’s Sydney head office and are only being directly marketed to buyers in the Sydney area as a component of the trial.
PR boss Schenken told Chasing Cars that the company’s plan was to “regularly update the Hyundai website with pre-owned stock” of its Ioniq models.
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