Has Hyundai just named their all-electric ute?

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Two trademark applications by Hyundai in Australia may have revealed potential names for the long-speculated but as yet unconfirmed ute – or utes. 

The Korean brand currently has two open applications for ‘Ioniq T7’ and ‘Ioniq T10’, which were filed on December 27th and are currently undergoing a consideration process on the IP Australia website.

It isn’t explicitly stated in the application that the names relate to a ute, with a broad umbrella of labels marked on the file ranging from automobiles to electric cars, trucks and SUVs.

However, while the automaker has not officially confirmed production of a ute, it has been a long speculated possibility for many years, with most recent Chasing Cars reports that an electric-only ute was under active consideration.

Certainly, the trademark filings under the Ioniq subrand would make sense in this regard, and it’s possible that the ‘T’ designation could refer to ‘truck’ – a logical inference given the importance of pickup vehicles to the American market. 

However, the filing of two names is an interesting development, given it could suggest two utes – potentially a larger flagship and a smaller sibling – or, on the flipside, it could simply be two different naming options for a sole model. 

Either way, a ‘T10’ name would suggest a range-topping variant which, based on nomenclature, could be larger in size than the upcoming Ioniq 7 seven-seat large SUV, suggesting a more substantial ute and potentially Ford F-150-style rival.

If speculation is correct, the ute or utes would join a growing lineup of Ioniq electric vehicles which already includes the Ioniq 5 medium SUV, Ioniq 6 sedan and the aforementioned but not yet revealed Ioniq 7.

It’s not clear what platform the Hyundai electric ute could sit on, though Hyundai’s Integrated Modular Architecture likely has the flexibility to form the basis for a large pickup.

An electric ute wouldn’t be the first pickup vehicle from the brand, although it would be its first in Australia – Hyundai already manufactures the Santa Cruz ute in the US but this isn’t made available for right-hand-drive markets overseas. 

While it seems Hyundai has all but ruled out an internal combustion ute, its sister brand Kia is moving forward with plans to release its first pickup truck – expected to be called the Tasman –  as a diesel powered ute in 2025. It’s widely expected that EV variants of that ute will later follow. 

The extremely lucrative ute market is a clear opportunity for Hyundai and Kia – Australia’s number five and four car brands respectively – to grow sales locally, with last year’s top 3 cars all falling in the category. 

With such a packed lineup of new cars coming out this year, make sure you stay up to date with the Chasing Cars new car calendar for 2024.