Top car brands in Australia: the most popular manufacturers

Where does your favourite brand sit among the 49 marques competing in Australia?

Which car brands are the most popular with Australians? The sales data for 2023 has now arrived, and it paints a clear picture: Aussies still love Toyota more than any other car manufacturer.

Toyota RAV4 Cruiser FWD Hybrid 2022 thumbnail — Behemoth Toyota remained Australia’s top-selling brand by a country mile

But where does your favourite brand sit among the 49 marques competing in this country? You might be surprised which manufacturers did well in 2023, and which carmakers have an uphill battle in the sales race of 2024.

A few standouts this year included EV specialist Tesla (up 135 percent to 46,116 deliveries) and Cupra (up 239 percent to 3765 cars), while Nissan (up 49 percent), Volkswagen (up 42 percent) and Ford (up 32 percent) all benefitted from big upticks in supply – and new models.

1123 Ford Ranger Raptor with OFFROTY 2023 award — The award-winning Ranger Raptor was the top-selling vehicle in Australia

You can also check out Australia’s 100 most popular cars by make and model in our separate guide.

If you want to know what new cars to expect this year, swing by our New Car Calendar.

Most popular car brands in Australia

#	Manufacturer	Models on sale	2023 deliveries	vs 2022
1	Toyota	23	215,240	Down 7%
2	Mazda	13	100,008	Up 4%
3	Ford	10	87,800	Up 32%
4	Kia	12	76,120	Down 3%
5	Hyundai	13	75,183	Up 3%
6	Mitsubishi	8	65,511	Down 18%
7	MG	5	58,346	Up 18%
8	Tesla	2	46,116	Up 135%
9	Subaru	7	46,114	Up 28%
10	Isuzu	2	45,341	Up 28%
11	Volkswagen	18	43,821	Up 42%
12	Nissan	8	39,376	Up 49%
13	GWM	6	36,397	Up 45%
14	BMW	22	26,184	Up 15%
15	Mercedes-Benz	26	24,315	Down 9%
16	LDV	8	21,298	Up 31%
17	Audi	16	19,039	Up 29%
18	Suzuki	6	17,038	Down 21%
19	Lexus	10	15,192	Up 114%
20	Honda	5	13,734	Down 3%
21	BYD	3	12,438	Up 489%
22	Volvo	6	11,128	Up 4%
23	Land Rover	7	8425	Up 94%
24	Renault	7	8024	Down 9%
25	Skoda	7	7999	Up 23%
26	RAM	3	6833	Up 11%
27	Porsche	7	6052	Up 8%
28	Ssangyong	3	5966	Up 51%
29	Chery	2	5890	New
30	Jeep	5	4634	Down 30%
31	Mini	4	4289	Up 43%
32	Cupra	4	3765	Up 239%
33	Chevrolet	3	3703	Up 42%
34	Peugeot	8	2516	Up 21%
35	Polestar	1	2463	Up 62%
36	Genesis	5	1916	Up 84%
37	Fiat	1	755	Up 111%
38	Alfa Romeo	3	716	Up 25%
39	Maserati	5	638	Up 7%
40	Jaguar	6	581	Down 17%
41	Lamborghini	2	241	Up 37%
42	Bentley	3	229	Up 13%
43	Citroen	4	228	Down 23%
44	Ferrari	1	215	Up 6%
45	Lotus	1	183	Up 195%
46	Aston Martin	2	157	Up 19%
47	McLaren	1	85	Up 39%
48	Rolls-Royce	3	49	Down 18%
49	Chrysler	1	7	Down 91%