While Mini is currently concentrating on locking in its core range of next-generation models – from new Cooper and Countryman EVs to the forthcoming Aceman – the brand will look to diversify into niche models once that job is done.
When asked about the brand potentially bringing back an adventurous and rugged Moke variant, head of Mini, Stefanie Wurst, said that “I think it’s a great idea”.
“If you think of a variation or addition to the Countryman, that would be a great concept. The goal is to work with the Countryman as much as we can”.
There is a possibility that a vehicle like the Mini Beachcomber could come to production
With this, Wurst can see the increasing popularity of rugged style vehicles potentially having an impact on future Mini cars.
“This ‘glamping’ is a big thing. And ruggedness is very relevant in a lot of areas. And in the US for example, and China, and probably your market, as well.
“I wouldn’t have thought of it but now people change and they enjoy these types of concepts”.
Mini says it is always open to new concepts
While Stefanie Wurst couldn’t talk too much on future products, she did say that “we’re always open for new concepts.”
Mini Moke was an iconic car in the history of the brand
The Mini/Leyland Moke was built from 1964 right through to 1993 as a more adventurous and rugged beach-buggy style vehicle for explorers right across the globe.
The Mini Moke was built between 1964 and 1993 as a more adventurous version of the Mini
The Moke was built in the United Kingdom, and also in Australia – some 26,000 units were built of the Moke on our local shores.
But have we ever seen a modern interpretation of the Moke?
In fact, we have. The Mini Beachcomber was a concept car built by Mini and based on the Countryman. It debuted at the Geneva Motor Show in 2010, but never went into full production.
