The Select variant will remain the cheapest option of the vehicle priced at $79,990 before on-road costs
Ben Nightingale, Ford Australia’s product and communication manager, told Australian media at the local launch of the Mustang Mach-E that Ford was seeing many pre-orders even for the most expensive GT variant.
“We’re really happy with where we are sitting in terms of our pre-orders.
“We’re not looking at that right now (bringing a cheaper EV), but, again, we are always looking at the market,” Nightingale said.
The brand also confirmed that it will be running off a “customer-view” approach, saying that things could change within the lineup “if we see a customer demand for it”.
However, the Blue Oval stated that 40 percent of its pre-orders have been for the flagship GT variant, priced from $107,655 before on-road costs.
But Ford would not say how many pre-orders have been taken in total.
The Mustang Mach-E will arrive in local dealerships from December 2023.
Ford has confirmed to local media that it won’t be bringing a more affordable Mach-E with a smaller battery and cheaper interior elements to battle it out with the Tesla Model Y midsize SUV.
This means that the smallest battery available will be the 71kWh battery pack used in the Select variant.
The Mach-E starts from $79,990 before on-road costs, making it more expensive than base versions of the Tesla Model Y and even the Polestar 2.
In overseas markets, such as the United Kingdom and the USA, the Mach-E’s smallest battery is 71kWh. A smaller 55kWh or 60kWh battery simply does not exist for this vehicle platform.
All prices listed are before on-road costs.
*Please note pricing for the Polestar 2 has been amended to reflect the correct figure.
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