Ford Australia has today announced it will drop the prices of its first electric car for Australia, the Mustang Mach-E, before the car is delivered to customers this month.
The entry price of the Mustang Mach-E now starts $7000 cheaper than before and will cost $72,990 before on-road costs for the base Select variant.
The pricing for the mid-tier Premium and high-spec GT have also been cut, with prices now $4675 and $2675 cheaper respectively.
Ford has dropped the pricing of its Mach-E electric SUV
The news comes after Australian media were critical of the original pricing of the Mach-E, which started from $79,990 before on-road costs, making the model more expensive than its key rivals: the Tesla Model Y and Polestar 2.
Ford Australia says that the Premium variant now drops below the Luxury Car Tax (LCT) threshold, with the Premium and Select model also qualifying for exemption from Fringe Benefits Tax (FBT).
Ford is not the first to adopt drastic pricing changes. Tesla has also been known in the past for its rapid-fire price leaps, either increasing or decreasing its pricing in reaction to variables in the market and with its competition.
The Ford Mustang Mach-E Select variant
The first Ford Mustang Mach-Es are due in Australia this month, with the Blue Oval brand previously stating that the $100k+ GT has been the predominant variant for pre-orders.
A quick grade rundown of the Ford Mustang Mach-E
Starting with the Select, this variant is powered by a rear-wheel-drive electric motor and a 71kWh battery pack, producing total outputs of 198kW/430Nm. This variant has a range of 470km WLTP.
The Ford Mustang Mach-E GT on track
The Premium gains a larger 91kWh battery pack and is also rear-wheel drive. It is also more powerful than the Select, producing 216kW/430Nm. The Premium has a claimed battery range of 600km (WLTP).
Lastly, the flagship all-wheel-drive GT features the same 91kWh battery, but power and torque are increased significantly to 358kW/860Nm. Battery range is 490km (WLTP).
Ford Mustang Mach-E 2024: prices in Australia
All prices listed are before on-road costs.
- Select: $72,990 (-$7000)
- Premium: $86,990 (-$4675)
- GT: $104,990 (-$2675)
