Chery pickup 2025: Ranger and Hilux rival looms closer – report

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Chinese automaker Chery is reportedly a step closer to entering the ute market with an as yet unnamed body-on-frame competitor to the top-selling Ranger and Hilux in Australia.

Automotive publication CarScoops reports that we can expect a reveal in the coming months for the vehicle that is currently in development prior to it going on sale in early 2025, according to sources inside Chery.

The report speculates that petrol, hybrid and electric powertrains will be offered, however no details have been confirmed officially. 

It’s understood that the vehicle – which would sit under the Chery nameplate in Australia – would fall under the automaker’s commercial vehicle-focused ‘Karry’ sub-brand overseas.

While this would be the manufacturer’s first ute in Australia, it has previously sold utes such as the Higgo and Aika overseas as part of the Karry brand and also currently sells the ‘Yoki’, though none of these have made their way to Australia.

The expansion by Chery into the ute market is seen as a key part of its growth in global markets such as Australia, where Chery re-launched last year after exiting the market in 2015.

Indeed, Chery Australia has previously indicated its appetite for a ute to join its expanding local lineup. 

If this came to fruition, Chery would be armed with a vehicle in each of the biggest-selling segments in Australia. 

The brand currently operates a two-vehicle lineup including the Omoda 5 small SUV that began domestic sale in March last year that was followed by the recent launch of the Tiggo 7 Pro midsize SUV. The Tiggo 8 Pro large SUV is also confirmed to be coming to Australia.

The significance of joining the ute market in Australia cannot be understated, with the three most popular vehicles domestically – the Ford Ranger, Toyota Hilux and Isuzu D-Max pickups – all falling into the category.

Just under 250,000 utes were sold in Australia in 2023, representing almost a fifth of all new vehicles delivered. 

The heavy competition within the segment is set to intensify even further this year, with BYD set to launch an anticipated hybrid and electric ute, as well as JAC with the delayed launch of its T9 ute which will eventually be available in petrol, hybrid and electric powertrain too.

However, it’s not just Chinese brands getting in on the action – Korean automaker Kia will also enter the lucrative market in 2025 with their upcoming Tasman ute too. 

The Chery ute would join other Chinese utes currently offered in Australia including the GWM Ute and LDV T60 Max, as well as other budget-friendly options like the Korean-built SsangYong Musso. 

With a jam-packed year of car launches coming up, you can stay up to date with the Chasing Cars 2024 new car calendar.

Correction: a previous version of this story incorrectly stated that the SsangYong Musso was of Chinese origin when the ute is actually built in Korea; this article has been updated to reflect this fact.