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Tesla Model Y drives sales fightback in Australia, though it’s mixed results for the US brand as well as rival Polestar
The new Model Y continues to revitalise Tesla sales in Australia after posting a consecutive strong month since its launch in May.
There were 3457 Model Y registrations in June, according to data released by Australia’s Electric Vehicle Council. Adding to May’s 3580 units, the heavily updated electric midsize SUV has now racked up more than 7000 registrations in just two months.
Sales of the Model 3 sedan twin also improved markedly with 1132 units in June, its best month of the year. With 3715 registrations overall for the first half of 2025, however, sales are down 65 percent on the same period last year when it accrued more than 10,500 units.
Model Y sales are down 17 percent year to date, though the market performance so far has helped reduce Tesla Australia’s year-to-date decline from April’s 62 per cent to 39 per cent down up to the end of June.
Tesla, however, continues to struggle globally – reporting a second consecutive quarterly decline in deliveries. The company says it delivered 384,000 vehicles worldwide in the second quarter. While an improvement on Q1’s 336,681 deliveries, it’s well short of Tesla’s best quarter of 495,570 deliveries in Q4 2024.
The company is facing ever-increasing pressure from Chinese electric cars, while CEO Elon Musk’s political activities are widely viewed to have had a negative impact on the brand among consumers.
Rival EV brand Polestar sold slightly fewer vehicles in Australia last month compared with June 2024 – 339 v 356 – despite having only the Polestar 2 sedan on sale last year where now it has three, with the addition of the Polestar 4 crossover and Polestar 3 SUV.
Polestar 2 registrations have plummeted 58 per cent year on year.
Polestar Australia, however, has increased registrations by 24 per cent year to date.
Both Tesla and Polestar report new-car registrations to the Electric Vehicle Council only after a fall-out with industry body FCAI.
The FCAI’s June ‘VFACTS’ sales report is due out today (3rd July).
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