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Polestar opens new design centre in Sweden as vehicle lineup expands


The Swedish brand’s signature minimalist vehicle design language is reflected in the building’s architecture

Polestar has unveiled a new design centre in Gothenburg, Sweden, which wears the same minimalistic design cues as its vehicles. 

It provides a critical next step for the Polestar which only separated from Volvo in 2017 to become its own brand, as it seeks to offer a broad line-up of vehicles on a global scale.

2023 Polestar Design Facility
The new facility has been converted from an old Volvo building

Nestled in a forest adjacent to the brand’s headquarters, the building will house 120 Polestar designers, led by Polestar’s head of design, Maximilian Missoni. 

The Swedish brand notes that the building was first completed by Volvo in 1984, and has since been upgraded to suit the modern needs of a purely electric vehicle company.

Speaking on the completion of the building, Missoni expressed his appreciation for the site’s heritage. 

“When such care, attention to detail and material quality was so carefully considered at the point of construction back in 1982, it was important to me that we respected the original intentions when integrating our studio into the building,” he said.

2023 Polestar Design Facility room
Minimalist styling is evident around the building

“We deliberately showcase the original structure and detailing, respecting the very fabric that gives it its unique character.”

Missoni went on to explain that the studio features the latest and greatest equipment, letting the design team produce the best results that it can in a more efficient manner. 

2024 Polestar 3 side profile static
The Polestar 3 will be the brand’s first SUV

Though the Polestar 3 wasn’t designed in this Gothenburg facility, the Swedish brand draws parallels between the two, noting that both use the same “clean, minimalistic Scandinavian aesthetic.”

What vehicles will be designed in the Gothenburg facility? 

First shown as the Polestar Precept concept, it’s likely that the finishing touches will be put on the Polestar 5 sedan within the facility’s walls. 

As a large sedan with sweeping design, the Polestar 5 will serve as a flagship for the brand, and slated for a launch in 2024. 

2020 Polestar Precept concept
The Polestar Precept concept was first revealed in 2020

It’s likely that this Polestar 5 will face competition from the likes of the Porsche Taycan, Mercedes-Benz EQS, and the Tesla Model S

It’s a similar story for the Polestar 4 SUV, which is set to be launched later this year, and offered as a small version of the Polestar 3. 

Though we’re yet to see any official images of this Porsche Macan EV-rivalling SUV, it’s likely to wear similar styling to the Polestar 3.  

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